Guidelines for potential authors
General Overview: Introduce the subject and explain why a book on the subject is needed or desirable. Discuss your overall approach and the organization of the book. Define your intended audience and explain why the book will appeal to them. Estimate the amount of time you will need to complete the book.
Table of Contents: List all the chapters you intend to write, along with any front matter (introductions/prefaces, etc.) and back matter (appendices/charts/references/sources lists/index, etc.). Annotate each chapter briefly.
Author Information: Give a brief rundown of your occupation, accomplishments (e.g., published books, articles, etc.), and areas of expertise. Summarize your familiarity with the subject and explain why you are qualified to write the book. If you have writing samples that are germane to your proposed subject, feel free to include them.
Sales and Marketing Considerations: Briefly list any specific aspects of the book that will help the marketing department in its sales efforts. Include aspects that will appeal to small, well-defined groups of readers (e.g., members of plant societies, landscape or nursery professionals) as well as aspects that will appeal to a general readership. Describe in detail your marketing platform: how your professional activities and contacts will aid the promotion of the book. If you give lectures or workshops, please include a summary of your activities for the past year. If you have a blog or website, please describe it and include a link.
Competing/Comparable Titles: List any previously published titles that address the same subject as your book and indicate whether they are still in print. Describe how your book differs from, or is superior to, competing titles.
Manuscript Length and Illustrations: Give an estimated word count for your completed manuscript. Give an estimated figure for the number of photographs and other illustrations (maps, diagrams, graphs, etc.) that you plan to include. Specify, if possible, how many of each kind of illustration there will be (e.g., 150 color photographs, 4 black-and-white line drawings, 2 black-and-white maps). If you will be working with a professional photographer, describe his or her work and explain why he or she is well suited to the project. Include sample images, or a link to the photographer's website with the proposal.
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